Most retail investors make investment decisions based on media coverage (newspapers, online platforms, TV), friends' recommendations, and stock analysts' advice. The results will not be achieved if you blindly follow recommendations. Rather than making money, you could lose it. Researching stocks and investments is, therefore, essential. You can choose supplies smartly and confidently by learning how the stock markets work and what affects stock prices.

Following the establishment of a Demat account and a trading account, here are some research tips you can use prudently to enjoy profits.

Analyze the financial statements

The first thing you should do when investing in a stock is to check the numbers. The only way to determine this is through financial statements. The public domain contains this information. Check out the balance sheet, the income statement as well as the cash flow statement of the company. As a result, you will access accurate details about what the company has been doing.

When you check the company's statements, you will be able to see how the company is performing in terms of sales, its profit margins, and how profitable it will be in the future based on how the company is currently performing. Using this information, you can easily predict the company's future earnings potential based on the information provided. The company's stock is likely to achieve well if the company has a high earning potential.

Analyze the market for your industry

Becoming a voracious news reader is a good idea once you open your online trading account in Pakistan. Take the time to read trade magazines, research papers, and stock analyst reports. Politics and government policies significantly impact industries and companies operating in those industries, as well as international politics. Perform an industry analysis to see how the industry is doing.

While you do the analysis, you can also check the shortlisted company's performance against the competition. That will give you deeper insights into the performance of the industry and the company.

Get up-to-date

A stock's price can vary depending on market conditions, foreign investments, government policies and regulations, global market trends, and the company's performance. Make sure the price you pay for the stock is fair. You would need to look at the company's valuation to determine this.

A price-to-earnings ratio (P/E) can determine whether shares are priced correctly. You can decide if the claims are overpriced by comparing earnings per share to the share price. The higher the P/E ratio, the more overpriced the stakes are. The lower the ratio, the more underpriced they are.

Establish a price target

For beginners, this is crucial stock and investment research. You can tell when you should buy a company's stock and when you should sell it. Price targets are not static, which should be kept in mind. This figure changes frequently depending on market trends, global scenarios, and government regulations and policies.

The price target is a great way to determine whether a company's buying or selling stock will yield future profits. You will also learn whether you should buy or sell the stock at the current time.

Beginners should consider IPOs.

The upcoming IPOs are also essential to keep an eye on as a beginner. It is a great idea to invest in IPOs if you want to buy shares in a company that has the potential to grow in the future for a low price. You can find out which companies are launching IPOs by reading financial news or visiting BSE or NSE. It is easy to find the information.

Your brokerage can help you apply for IPOs if you contact them with your interest. The investment is always made in the primary share market. When you have used the shares, your account will be blocked with the price at which the shares will be sold once the stakes have been issued. Upon receiving the claims, the blocked funds will be deducted from your account after the shares have been allocated to you. The company's shares are listed on the stock exchange, and trading begins one week later.


Undoubtedly, novice investors will have a lot to learn before becoming successful, as you can see from the example above. This is one of the reasons why you should concentrate on stock and investment research to enhance your knowledge, which, in turn, will enable you to make intelligent and safe investments in the future.